When George Hawwa helped a friend launch a fashion label in the U.S. in 2010, he had no idea it would set the stage for a career that would redefine digital marketing strategy. With a background in Mathematics and Finance, Hawwa leveraged social media to build and scale two multi-million-dollar companies long before digital-first growth became a mainstream business priority.
By 2016, after successfully selling his second company, demand for his expertise in social media marketing and digital strategy was undeniable. Businesses weren’t just looking for someone to manage their online presence, they also needed a strategic partner who could turn data into results. So, in August of that year, he launched Attention Experts, a digital agency designed to bridge the gap between social media engagement and measurable business outcomes.
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