Why social media marketing is an asset for your business!
Well, I bet you haven’t thought of social media marketing this way before. I bet you didn’t think that all the content and engagement on your social media pages could actually be worth some $$$ ???!!!! Does this create a bit of a game-changer for you now regarding your viewpoint on social media? If you […]
Using data to make decisions on a social media marketing budget
The correct data being applied to a social media campaign is like health food to an athlete – the latter just can’t perform without it. Every social media marketer is given the task of presenting in some way return on investment to whomever they are delivering a campaign for, whether it is in-house to a […]
3 Social Media Metrics Needed to Boost ROI.
Let’s face it, if your business is not getting a return on investment from its marketing activities, what’s the point of being on social media? So, how well are you measuring your social media ROI? According to The Sprout Social Index, Edition XVII: Accelerate report — “Only 15% of marketers use social media data to measure ROI… […]
Should you trim your marketing costs amid business struggles?
Amidst the economic challenges, many business owners are faced with the dilemma of whether to trim marketing expenses. However, before making any drastic decisions, it’s essential to consider the long-term repercussions on your business’s growth and customer retention. In this journey of exploration, we’ll delve deeper into the alternative options available to you beyond just […]
Understanding Social Media Marketing Basics: What are Content Pillars?
As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the list goes on. However, how do you tackle all of the above if you’re a […]
Social media lead generation: What it is? And how can it benefit your business?
With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into loyal customers. We do this through social media campaigns to attract, engage, and convert potential customers into leads. Leads are people who have shown interest in your […]
Social media marketing trends and tips in 2023
If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850 respondents surveyed by Hootsuite in 2022, about 70% of businesses intend to either increase or maintain their investment in social media in 2023. As more businesses invest […]
Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips
In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an even more remarkable result this year. From big multinational brands to small brick-and-mortar stores, almost every business participates in the Black Friday sales frenzy. To […]
Instagram vs TikTok – What’s the difference & What’s better for you?
When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting users from all corners of the world. Instagram is a social media-sharing photo and video-sharing platform that was founded in 2010 in San Francisco, while […]
How the LinkedIn Algorithm Works and How to Make it Work for You
With effective campaigns they received 42 Leads at an average cost of $46.83, from December of 2023 to May of 2024.
