Case study - Visacorp

We created social media campaigns targeting interested audiences in Australian Visas. Especially working holiday visas, post-graduate visas, and temporary employment visas.

Our main goal was to raise awareness of the Visacorp brand through engaging and informative advertisements, ultimately attracting more potential clients and generating more leads for the business.

Company overview

Visacorp is a firm of Australian Registered Migration Agents and consultants.

Visacorp’s staff include registered migration agents and consultants who have a range of specialisations and an excellent track record of success. Success that is based on care, honesty and a professional approach.

Strategy: Targeted campaigns to generate more enquiries.

Targeted Ads Campaign

Impactful social media campaigns targeting their key audience

Increase brand awareness

We created campaigns to increase brand awareness.

Increase leads and enquiries

Facebook and Instagram campaigns to generate traffic to their website.

Results & Outcomes

Outcome 1

Leads and cost per lead

From Q3 of 2024 to Q4 of 2024 our Meta campaigns generated 364 Leads. The cost per lead was as low as $4.98. The average cost per lead during this period was $9.31.

Outcome 2

CPM - (Cost per thousand)

The average CPM - (Cost per thousand) for the social media campaigns was $11.83, outperforming the campaign target of $16.67.

Outcome 3

CPC - (Cost per Click)

The average CPC (Cost per Click) was $0.67, outperforming the campaign target of $0.95.

Outcome 3

Impressions and Reach

From Q3 of 2024 to Q4 of 2024 the ads generated 286,618 impressions, reaching more than 72,100 accounts.

Customer Testimonial

Since appointing Attention Experts to handle my social media presence I have been inundated with good quality leads.

Their attention to detail and their messaging to my market has been ‘on point’, it’s accurate, educational and benefits not only our business but the people I wish to engage with. I cannot recommend them enough.

I will need to bring on more staff if this increase in business continues. Thank you to all the team at Attention Experts.

Anthony Ross

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