We hear these comments all the time from business owners:
- “I don’t see the point of it.”
- “How do I generate sales from it?”
- “It seems to be more of a hassle than an asset.”
- “We’ve tried social media before and it didn’t work out for us.”
Our response is always the same: “We understand, but you have been doing Social Media for your business very wrong until now.”
Why Most Businesses Fail at Social Media
The problem is that most businesses hear of the “overnight successes.” They focus on the 16-year-old who created an international Instagram success story, or the mother who generated millions from her lounge room through Facebook.
The fact is, most businesses consistently make a few key mistakes with their social media marketing:
- They don’t follow a very basic marketing formula.
- They don’t know how to measure results—what’s the point of doing it for business if you can’t measure it?
- They don’t know where to start when it comes to content creation.
- They don’t understand the basic features required to improve an advertising campaign.
- They don’t understand that social media marketing demands patience and sustained engagement.
- Most business owners fail to recognise that social media constantly evolves. No single strategy will remain static and work forever.
You can no longer recruit an 18-year-old intern to create pretty pictures for your social media pages and then expect sales to come rolling in.
The Basic Marketing Formula That Always Works
I’m about to teach you a simple marketing formula. If you apply it to your social media marketing strategy consistently, it will work every time.
Here it is:
- Increase your brand value.
- This leads to an increase in engagement.
- Increased engagement then leads to an increase in sales, leads, and inquiries.
By understanding this formula, you understand not just social media marketing, but all marketing. It really is that simple.
Case Study: Coca-Cola’s Brand Value
Coca-Cola is a company that applies this formula exceptionally well. Their brand and merchandise are everywhere. They will give cafes free tables and chairs covered in their branding. When you get thirsty next, guess which brand or product comes to mind?
If you have a quality product and consistently apply this formula, you cannot fail.
The Timeline for Real Results
The downside is that this formula does take time and patience to show complete results. Today, we tell businesses to allow six to nine months for their brand to begin showing measurable results online. That is generally the minimum time required from a standing start!
Want to start generating sales? I encourage you to get in touch with us at Attention Experts to see how we can help your business. We work with companies across many different industries and have achieved great success in our campaigns. Give us a call on 1300 180 935 for some advice or to see how we can help your business grow its online presence!